PDF Branding journey

Being given a brief from the fourth years, we were to design a logo and potential branding for their degree show in May 2018 – Perth Design Festival (PDF).

My stance of designing a logo was mostly just merging the three letters together and because my sketches were drawn in shades of grey pens, I kept to that colour theme.

 

PDF sketch-page-001.jpg
Initial sketches

From my sketchbook, I progressed onto Adobe Illustrator and after spending an impressive amount of time looking for a font that I would like – I settled for Avenir -, I finally got to playing around with the three letters – p, d and f (all in lower-case).

 

 

 

Asset 4@4x.png
pdf logo and title

I didn’t want the three letters to just sort of be floating in mid-air, I wanted to add some form of a frame, so I played around with the hexagon shape tool, which I curved the edges of. I then went on to explore all the possible stroke variations, until I found one that looked quite scruffy, which I liked; and after that, I layered the hexagons one on top of each other (not directly, I turned them around as well, so that the edges would show).

 

 

My inspirations for this style were quite obvious, I mostly gained inspiration from minimalist, monochrome logos and fonts.

 

Artboard 2@4x.png
Inspiration board

 

After presenting our pitches to our ‘customers’ (4th Years), they then gave us loads of positive feedback the other day.

 

IMG_20170929_113306.jpg
The two logos that were picked to be merged together

 

 

 

 

 

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